This decision is important for parties entering into agreements that explicitly incorporate other documents into such contracts. The parties should carefully consider the impact that these documents subsequently introduced or amended on their obligations under the main agreement and whether they can be better integrated by amending the agreement. In Australian Maintenance and Cleaning Pty Ltd v. AMC Commercial Cleaning NSW Pty Ltd  NSWCA 1031, the Tribunal found that a clause in a Master Franchise Agreement (MFA) that requires a party not to unduly withhold its consent to enter into other franchise agreements did not apply to sub-master franchise agreements (SMFAs). In general, a franchise allows the dispersion of a product in other markets and regions, which allows to respond to many geographical concerns of large companies in the market. This allows the company to retain the savings of a large chain while allowing careful management of individual operations geographically distributed. THIS MASTER FRANCHISE AGREEMENT (the “contract”) will be concluded on 30 March 2007 between Java Detour, a California-based company headquartered at 2121 Second Street, Suite C-105, Davis CA, 95616 (the Franchisor) and Java Universe, LLC, a California Sales Capacity Company with main address 8228 Sunset Blvd., Los Angeles CA 90046 (“Master Franchise”) , which, on the basis of the promises and mutual agreements contained in this agreement, agree as follows: whether it is master-franchising or land-use planning, both models give the developer exclusivity for a given period in a predetermined geographical area. If money is plentiful, I always recommend the surface development route, as it offers the greatest return for the lowest total investment, but only for a smaller market. Master franchising is the preferred solution when acquired rights are over a vast territory such as a province or country. Whatever model is chosen, the ability to generate revenue far beyond that of a unit is undoubtedly.